Ministry of Cupcake

AT Fusion has skillfully crafted the brand identity for the Ministry of Cupcake in Melbourne, capturing the essence of whimsy and indulgence. Inspired by Melbourne’s culinary scene, the brand design combines sophistication with playfulness through a blend of pastel hues and bold accents. The logo, featuring elegant typography and a charming cupcake illustration, symbolizes the artisanal craftsmanship and creativity of the brand. Across packaging, signage, and digital platforms, AT Fusion ensures a consistent and memorable brand experience, inviting customers to indulge in a delightful journey of taste and texture at the Ministry of Cupcake.

Project Scope:
Developed a whimsical brand identity and website for a boutique cupcake brand. Delivered logo design, packaging, branding elements, and a visually rich digital experience inspired by Melbourne’s culinary charm.

Platform: wordpress

Technologies used: WordPress, HTML/CSS, Learndash, Woocommerce, Adobe CC