Lather

I overhauled the “Lather” skincare brand by introducing a bold, high-contrast palette of vibrant red and soft petal pink that completely redefines traditional clinical beauty packaging. By pairing a modern, fluid serif wordmark with minimalist layout typography, I transformed the identity into a striking, premium lifestyle piece that effortlessly balances raw energy with clean cosmetic elegance.

Project Scope:
Full brand development including logo design, mobile-optimized website, brochure design, business cards, lightboard signage, brand guidelines, letterheads, and fleet branding.

Platform: Website, Print Media (Brochures, Business Cards, Letterheads), Fleet Signage, Outdoor Advertising (Lightboards), Digital Branding Assets

Technologies used: WordPress, HTML, CSS, JavaScript, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Figma, Adobe Creative Cloud