Barbar Burger Shop
The AT fusion team admired the authenticity of the MacKinnon brothers’ brand BARBAR, inspiring a redesign of their unique and engaging brand. The result is a brand that foodies can connect with, fostering a common brotherhood.
The theme is simple and premium, featuring reds, blues, and yellows, representing McDonald’s and the food industry. The logo features delicious food imagery for impact.
Project Scope:
Complete brand revamp including graphic design, packaging, brochure design, uniforms, lightboard signage, and social media marketing to position BARBAR as a bold and community-driven food brand.
Platform: Print Media (Brochures, Packaging), Social Media Platforms, Outdoor Branding (Uniforms, Lightboards), Marketing Collateral
Technologies used: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Figma, Adobe Creative Cloud, Meta Ads Manager (for SMM)
Graphic Design
Package Design
Social Media Marketing
Brochure Design
Uniform Design
Lightboard Design
The AT fusion team admired the authenticity of the MacKinnon brothers’ brand BARBAR, inspiring a redesign of their unique and engaging brand. The result is a brand that foodies can connect with, fostering a common brotherhood.
The theme is simple and premium, featuring reds, blues, and yellows, representing McDonald’s and the food industry. The logo features delicious food imagery for impact.
Project Scope:
Complete brand revamp including graphic design, packaging, brochure design, uniforms, lightboard signage, and social media marketing to position BARBAR as a bold and community-driven food brand.
Platform: Print Media (Brochures, Packaging), Social Media Platforms, Outdoor Branding (Uniforms, Lightboards), Marketing Collateral
Technologies used: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Figma, Adobe Creative Cloud, Meta Ads Manager (for SMM)
Social Media Marketing
Package Design
Uniform Design
Graphic Design
Brochure Design
Lightboard Design
